About Shaalin Jewellery
About Shaalin Jewellery
✨ Where beauty meets boldness ✨
Shaalin is the brainchild of designer Rachana Dixit, born from a love for beautiful things, bold design, and timeless craftsmanship. Since 2007,
we’ve been creating premium costume jewellery that blends Indian elegance with a modern twist — perfect for celebrations, statements, or simply adding joy to your everyday look.
From humble beginnings supplying white-label jewellery to notable designers, we’ve grown into a retail brand loved by multi-brand outlets across India and shoppers worldwide.
Along the way, we’ve collaborated with global marquee brands like IndianRoots (an NDTV venture) and ANIIKA (curated for the US & Canada).
We mix traditional artistry with modern design, using:
Thick micro gold plating on 316L SS, Sterling silver & pure brass, Hand-painted meenakari, AAA stones & pearls
📍 Our Presence:
Multi-brand stores PAN India
4 E-commerce websites
Featured at Times Fashion Week, NDTV’s IndianRoots, and Mumbai T2 International Departure
With 82% repeat customers, our Shaalin tribe keeps inspiring us to craft jewellery that feels personal, ethical, and full of love.
Welcome to Shaalin — your next favourite sparkle awaits!